Marketing News
Popeyes' LTO helping the 'I don't know' diner
June 23, 2021
Popeyes is helping customers douse the heat in its spicy chicken sandwiches with the help of frozen and chilled lemonades, launching as an LTO Thursday. The…
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Former Tropical Smoothie leader named Krystal CMO
June 23, 2021
Krystal has named one of its own former marketing executives, who most recently led menu strategy for Tropical Smoothie Cafe, Alice Crowder, as its CMO…
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McDonald's to launch 1st national rewards program
June 22, 2021
QSR superpower, McDonald's, said it is launching it's first nationwide loyalty program on July 8, although some cities are offering the so-called MyMcDonald's…
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Krispy Kreme pays sweet homage to year's final 'supermoon'
June 22, 2021
The final so-called "supermoon" of the year — the Strawberry Moon — will begin its rosy reddish appearance Thursday evening and Krispy Kreme wants to put a…
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Sonic asks food hackers to make its menu with competition's food
June 21, 2021
This week, Sonic has challenged a trio of TikTok food hackers to create the drive-in's menu items, only using ingredients from competing fast-food or…
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SpotOn teams with Google for easier online order option
June 18, 2021
SpotOn, which offers fully-integrated restaurant management systems, is integrating with Order with Google to deliver an even easier online ordering option for…
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Popeyes launches 1st loyalty program
June 17, 2021
Miami-based Popeyes is launching it's first rewards program, based on the idea of returning "the love" to its customers via deals, experiences, swag and…
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White Castle, Puma launch branded retail line
June 16, 2021
Columbus, Ohio-based White Castle has collaborated with global sports company Puma to launch Slider-inspired apparel, including a pair of shoe styles, a…
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Wendy's hosting 'Rick and Morty' pop-up restaurant
June 15, 2021
Wendy's and the Cartoon Network's "Rick and Morty" have partnered for a second year, which will start with the show's fifth season kicking off June 20, a news…
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Golden Chick rakes in silver for award-winning ads
June 11, 2021
Golden Chick took home some silver and bronze in the 42nd Telly Awards as the Texas-based chicken franchise received awards for two of its campaigns, and its…
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TCBY still growing after 40 years
June 10, 2021
TCBY is celebrating its 40th birthday by expanding. The chain, owned by Famous Brands International, has opened 12 U.S. locations over the past year, and six…
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Subway in Singapore features branded vending machine
June 3, 2021
A Subway restaurant in Singapore has introduced a vending machine that will allow customers to purchase sandwiches, according to a mustsharenews.com report.
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Dunkin, Krispy Kreme dive 'hole-heartedly' into Doughnut Day giveaways
June 2, 2021
That scent you smell in the air is nothing other than the precursor to that Hole-y-est of holidays — National Doughnut Day, which takes place this Friday in…
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Coca-Cola sends restaurants love poems in form of free drinks
June 2, 2021
Coca-Cola is waxing poetic as the warmer weather moves us into prime soft drink-sipping weather. The beverage company is not only engraving rhymes across…
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Subway expands, redefines communications team
May 28, 2021
Subway said this week it has "reimagined" its communications function with new talent hired to lead four key strategic areas, including corporate and employee…
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Golden Chick asks, 'Who let the dogs IN?'
May 28, 2021
Golden Chick as returned that all-time summertime favorite to the menu — corn dogs — to dozens of its stores in the Dallas-Fort Worth area of Northern Texas…
read nowBlack media mogul sues McDonald's for $10B alleging ad spend bias
May 21, 2021
On the same day McDonald's announced the company will accelerate its investment of ad dollars in "diverse-owned" media companies, the company was sued for at…
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Social issues are big issue in customer loyalty
May 20, 2021
Social issues are top of mind with consumers these days, especially when it comes to brand loyalty.
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Burger King saves customers some 'ch-ching' with Ch'King launch promo
May 19, 2021
Burger King will begin selling its chicken sandwich wars player, the Ch'King, June 3 nationally, with a push that will ultimately save customers some cash as…
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Chick-fil-A sauce shortage shows power of well-connected brands
May 18, 2021
Chicken nuggets, chicken wings and chicken sandwiches all are crazy-hot fast food items and also all depend a lot on one thing for their popularity: sauces.
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