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Marketing News

Hardee's brings back '80s-era 'mug club' to promote Arabica coffee

February 25, 2019

Hardee's is bringing back the brand's 1980s-era Rise and Shine Mug Club to help promote its new 100-percent Arabica blend coffee and further the chain's…

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DoorDash will use $400M investment to grow 325% this year

February 22, 2019

DoorDash has raised $400 million toward expansion of the app-based food delivery platform, which a news release said has already grown more than 250 percent…

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Burger King sandwich challenges KFC to game of 'chicken'

February 22, 2019

Burger King is playing something like a game of "chicken" with KFC this week after the burger chain introduced a grilled chicken sandwich. The brand, which…

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Global food delivery app market to soar nearly 28% by 2023

February 19, 2019

By 2023, the global food delivery mobile app market that was put at $3.78 billion in 2017 should grow to a whopping $16.61 billion in value, which is a…

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Hardee's, Carl's Jr. bring back 'loopy' Donuts

February 19, 2019

Carl's Jr. and Hardee's are adding Kellogg's Froot Loops Mini Donuts to their menus as LTOs,  a news release said. 

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Wendy's reaches proposed $50M hacker attack settlement, announces 18 % dividend increase

February 15, 2019

It's a good-news, bad-news kind of week for Wendy's, which announced an 18 percent dividend increase for the latest quarter and that it reached an agreement to…

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Taco Bueno apologizes, releases info on 2018 malware attack

February 15, 2019

Taco Bueno provided more information about a payment card incident first reported late last year after an Oct. 29, 2018, third-party report that data from…

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Burger King mocks McDonald's for losing Big Mac trademark in EU

February 12, 2019

McDonald's has lost its trademark for the Big Mac in the European Union after a legal battle with Supermac's, an Irish QSR chain.

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Wendy's offers free Baconator Fries through Feb 17 for mobile app orders

February 12, 2019

Wendy's is giving away free Baconator Fries with any at-store purchase for customers using its mobile app through Sunday, Feb. 17, according to a press…

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Bojangles offers heart-shaped Valentines biscuits

February 11, 2019

Few things are as lovable as a warm biscuit, so Bojangles took that notion and ran with it for Valentine's Day, by offering its bo-berry biscuits in that shape…

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Food sensor company maps world's peanut, gluten-free restaurant dishes

February 8, 2019

Food sensor company, Nima, has launched an online tool that lists gluten-free and peanut-free dishes at chain restaurants. The tool springs from a large…

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Tim Hortons US rolls out another 'Roll Up' sweepstakes

February 8, 2019

Tim Hortons U.S. has relaunched its Roll Up The Rim To Win sweepstakes, this year with more than $4 million in prizes, including — through a partnership with…

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Taco Bell kicks off US Grubhub delivery with free delivery offer

February 7, 2019

Taco Bell today said it's launched nationwide delivery via Grubhub, and to kick off the much-requested service the brand said all Grubhub orders from the chain…

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KFC has Colonel 'bear' it all for Valentine's Day Reddit contest

February 6, 2019

Kentucky Fried Chicken is baring its poultry-fied soul this Valentine's Day with a contest that will award someone with a chance to bare their souls as well on…

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Wendy's offers up 2019 version of 'cheeseburger, cheeseburger, cheeseburger'

February 4, 2019

Saturday Night Live immortalized the cheeseburger in 1978 through the antics of its 'Cheeseburger, cheeseburger, cheeseburger' skit and now Wendy's is getting…

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Jack in the Box has something for fans who feel that day-after-Super-Bowl cold coming on

February 1, 2019

Jack in the Box said it has research that shows an estimated 13.9 million employees called in sick the Monday after Super Bowl last year, so it has coined a…

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A&W ... er AW ... gets a little 'and-sy' over logo

January 31, 2019

As the brand turns 100 this year, A&W Restaurants is lightening up a bit by losing its logos ampersand, at least for a while. The root-beer-renowned chain…

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KFC gets big on 'Littles'

January 30, 2019

KFC is getting big on its 'littles', Chicken Littles, with its newest LTO. A news release said customers can get two orders of Chicken Littles for $3, as…

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Smashburger franchisee to reveal how mobile marketing led to increased sales

January 29, 2019

Standing out and attracting a greater share of customers is a never-ending challenge for all QSR and fast casual restaurants. And a couple of circumstances — a…

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Dairy Queen goes all 'Ghirardelli' for Cupid

January 29, 2019

Dairy Queen is gearing up for that day of love, Valentine's Day, just about two weeks off now. The brand plans a pair of love-inspired soft-serve treats…

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