Marketing News
Bojangles' biscuits getting cheesy
December 18, 2014
Bojangles' plans to add some cheese to its signature buttermilk biscuits. The company announced today on its Facebook page that the Cheddar Bo is coming in the…
read nowWendy's names new CMO, digital VP
December 18, 2014
The Wendy's Company has announced several changes to its senior leadership team, including a new CMO and a VP to head up digital initiatives.
read nowJersey Mike's supports Wreaths Across America tribute
December 17, 2014
Last week, New Jersey Governor Chris Christie and Jersey Mike’s Founder and CEO Peter Cancro honored veterans at a special ceremony on Ellis Island.
read nowMillennial marketing conference registration now open
December 17, 2014
FutureCast's ShareLikeBuy millennial marketing conference is set for Feb. 4 at the University of Kansas in Lawrence. Registration is now open for the…
read nowBaskin-Robbins adds targeted receipt marketing program
December 16, 2014
Mobivity Holdings Corp. announced that Baskin-Robbins has selected Mobivity's SmartReceipt technology to deliver targeted "treats on receipts" – offers and…
read nowKrispy Kreme launches holiday campaign via Google Hangout
December 16, 2014
Krispy Kreme has launched Joy Goes Around Holiday Hangouts, a global in-store experience using Google Hangout videoconferencing. According to a news release…
read nowResearchers use text-mining software to predict success, failure of DC restaurants
December 16, 2014
The computer-assisted text analysis was more accurate at predicting restaurants' demise than ratings alone (although it is most powerful when used in…
read nowWhite Castle's Slider-scented candle back for Autism Speaks fundraiser
December 15, 2014
White Castle's Original Slider-scented candle is back just in time for those looking for last-minute stocking stuffers. The candles is available online at…
read nowKFC launches fundraising campaign with hunger relief organization
December 15, 2014
KFC has launched its #FillUpForGood campaign, in partnership with Feeding America, a domestic hunger-relief organization. According to a news release, KFC is…
read nowConsumer demand for convenience shifting restaurant priorities
December 15, 2014
As restaurant brands increasingly jockey for more consumer visits, it's more important than ever for operators to keep a strong pulse on what their customers…
read nowDemand for food transparency growing
December 12, 2014
New research from Technomic finds that most consumers want transparency from restaurant brands about their menu choices. Additionally, two in five consumers…
read nowInteractive Customer Experience Summit coming to Chicago in June
December 12, 2014
The conference will focus on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies like beacons…
read nowCarl's Jr. claims QSR first with 'all-natural' burger introduction
December 11, 2014
Carl’s Jr. announced it will roll out the new All-Natural Burger at participating locations beginning Dec. 17. According to the company, the burger features a…
read nowKrispy Kreme's loyalty app test enables mobile payments
December 11, 2014
Krispy Kreme announced some details about its mobile loyalty test during its Q3 earnings call earlier this week. The company today released more information…
read nowIn-N-Out Burger ranks on top for customer centricity
December 10, 2014
dunnhumby, a customer science company, announced that T.G.I. Friday’s and In-N-Out Burger topped the Top 10 list in its second Customer Centricity Index on…
read nowWhite Castle kicks off No Kid Hungry campaign
December 9, 2014
White Castle, through Castle Shares, is donating $1 from every MySize meal sold through Dec. 14 to Share Our Strength's No Kid Hungry campaign.
read nowChick-fil-A's mobile ordering rollout to be completed in 2016
December 8, 2014
After several market tests, Chick-fil-A announced today the nationwide launch of its mobile payments platform. The chain is also testing mobile ordering…
read nowPopeyes to announce new LTO during inaugural bowl game
December 8, 2014
The Central Michigan Chippewas and the Western Kentucky University Hilltoppers have been announced as the participants in the inaugural Popeyes Bahamas Bowl…
read nowChurch's Chicken debuts food truck with tour, social media campaign
December 8, 2014
Church's Chicken has debuted its new, state-of-the-art food truck, which embarks on a tour throughout the South starting today from Atlanta.
read nowBaskin-Robbins, DQ, Taco Bell among creative finalists for the year
December 8, 2014
Ace Metrix has announced its 2014 Brand of the Year Watch List, its finalists of brands with the top-performing creative. Winners will be announced Jan. 7 and…
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