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Mobile payments provide new way to talk to consumers

Matt Pyles, with Barbacoa Mexican Grill, sat in on a panel about mobile payments at the recent Fast Casual Executive Summit. He said it's important for restaurant operators to pay attention to this quickly growing trend, especially since it's moving upmarket; prices are low now and expected to get higher. Mobile payments add to speed of service, he added, and create a new avenue for brands to talk to their consumers, who are already checking their phones every 5 to 7 minutes. 

November 1, 2013