Video

Pita Pit talks choosing the right technology for your brand

Doug Reifschneider, Pita Pit vice president of marketing, discusses the challenges of making the right technology choice for your fast casual brand.

September 3, 2018

Doug Reifschneider, vice president of Pita Pit marketing, talks with Hughes' Tim Tang about the challenges of making the right technology choices for your brand. 

"On the technology side it's not that easy, because technologies don't model real well or scale down to test. Going to conferences and talking to my peers gives you the idea that ' hey everyone has the same issues that we do'," said Reifschneider in an interview at the 2018 Restaurant Franchisee Innovation Summit in Louisville, Kentucky. 

Register here for the 2019 Summit, March 11-13 in Louisville.