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Video: How Chick-Fil-A works with franchisees to ensure success

The brand succeeds by having each franchisee become integrated into the community and is always seeking ways to boost the customer experience via new technology.

December 30, 2015

Chick-Fil-A Manager of Franchising Selection Maureen Donahue believes one big reason for the brand's success is that the chain doesn't target a specific customer as it believes Chick-Fil-A is for everyone.

"Our brand is universal," Donahue said. "Whether you're age 18, 28 or 80, I think we try to appeal to every customer."

The brand also succeeds by having each franchisee become integrated into the community and is always seeking ways to better the customer experience via new technology, Donahue said.

Watch the interview to learn what new technologies the brand is testing and how Donahue inspires franchisees to get on board with implementing new solutions.