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Ta-da! Subway unveils new logo
August 5, 2016 by S.A. Whitehead — Food Editor, Net World Media Group
Subway restaurants unveiled its new logo today – one of those rites of passage that is always a big deal for any brand, but especially for restaurant chains. In Subway's case, the official public unveiling comes tonight on television in a number of new ads from the chain. 
The logo is part of the brand's evolution in the follow-up to a number of menu enhancements and the launch of Subway Digital in June, according to a news release. Subway Digital is a new division of the chain that — in connection with a partnership with Accenture — is meant to maximize the chain's digital initiatives around the customer.
"We are on an exciting journey to meet the changing tastes of our guests," Subway President and CEO Suzanne Greco, said in the release. "The Subway brand is recognized throughout the world, and this new look reinforces our commitment to staying fresh and forward-thinking with a design that is clear and confident without losing sight of our heritage."
In the new logo, the core brand colors are optimized for use digitally, in-store and across all other venues and applications. The symbol also uses those trademark arrows in a smaller footprint. The brand says the arrows, by the way, are supposed to symbolize the choices the chain gives guests.
Two new broadcast spots airing during prime-time tonight are built around the new logo and the #SearchforBetter campaign. The massive task of rolling out all the various ways the new logo will materialize in restaurants, supporting marketing and other venues, begins early next year.
The Subway chain, by the way, has had a pretty good summer, according to the latest data compiled by insights company, Sense360, which found the chain has held steady at the No. 2 spot in overall consumer visits this past June and July. The only chain that did better was McDonald's.
About S.A. Whitehead
Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.
