News

Bruster’s launches selfie contest for 25th anniversary

July 2, 2014

Bruster's Real Ice Cream is celebrating its 25th anniversary with a "25 Days of Selfies" contest. Customers are asked to snap a selfie and text the photo to 343434 with the caption "BrustersSelfie."

No purchase is required. Everyone who sends in a selfie – with or without ice cream in it – will receive a Bruster’s discount coupon, according to a news release.

Eligible selfies will be posted on Bruster's Facebook page and be entered into a random drawing.  Each week in July one winner will be selected to receive free ice cream for a year in the form of a gift card.

"Bruster’s has been putting smiles on faces for 25 years and this is our way of thanking our customers and involving them in our celebration," VP of Marketing Michael Branigan said in the release. "It’s sort of a virtual anniversary party. We can’t wait to see what kind of fun, crazy selfies people send in."

The contest ends July 25 at 11:59 p.m.

Also as part of its celebration, Bruster’s created a special new 25th Anniversary flavor, Black Cherry Chocolate Chunk, available this month only.