Krispy Kreme jumping into K-Cup retail coffee market

 
Feb. 10, 2014

Green Mountain Coffee Roasters Inc. and Krispy Kreme have reached a multiyear agreement to bring Krispy Kreme's signature coffee to K-Cup packs for the Keurig brewing system.

According to a news release, the companies plan to launch Krispy Kreme coffees, Smooth and Decaf, in K-Cup packs for Keurig brewers by the end of 2014. The new Krispy Kreme K-Cup packs will be available at Keurig.com and KrispyKreme.com, as well as participating Krispy Kreme shops, grocery, retail, and away-from-home channels throughout the U.S.

"GMCR is the pioneer of single cup brewing technology, and we are proud to partner with such a highly regarded company," said Jim Morgan, chairman, president and CEO of Krispy Kreme. "We look forward to bringing the joy of our great Krispy Kreme coffee into the homes of consumers through the convenience of the Keurig system."

According to the NPD Group, Keurig brewers were the top four bestselling coffee makers during October-November 2013 by dollar sales.

"At GMCR, we're committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button," said Brian P. Kelley, GMCR's president and CEO. "Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew."

Read more about branding and promotions.


Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion


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