News

Krispy Kreme names new global digital agency

May 13, 2014

Krispy Kreme has named VML as its new global digital agency partner after a search and review period.

According to a news release, VML’s portfolio includes Kellogg’s, Kleenex, Gatorade, Dell and Southwest Airlines. For Krispy Kreme, the agency will assist in the strategic development and implementation of fan engagement.

“Krispy Kreme has been on an accelerated path in growing its digital presence over the last several years, making it a key driver in our marketing mix,” Krispy Kreme SVP and CMO Dwayne Chambers said in the release. “VML was chosen for their obvious understanding and passion for our brand, their presence in the global markets in which our fans enjoy our products, and for their demonstrated ability to successfully execute unique and memorable campaigns on a global scale. They have proven themselves as innovators and thought leaders in helping notable brands create, execute and drive ROI through digital innovation. We are truly excited to partner with VML as we work to enhance our global presence through digital media.”

VML will develop marketing and communications campaigns and content across new and existing digital, social, and interactive media channels. The agency will work in conjunction with Krispy Kreme’s internal marketing and brand development teams, and design agency partner Shapiro Walker Design.