'Brand' -- what does it mean to today's marketers?

by Sandy Lechner — client contact, The Synergy Media Team

With promotional dollars at a premium, "branding" needs to take a back seat to return-on-investment-based programs for regional chains.

Is it time for ethnic QSRs to break out?

Americans' hunger for bold, international flavors may feed the segment's growth.

Is it time for ethnic QSRs to break out?

Americans' hunger for bold, international flavors may feed the segment's growth.

Transforming your brand value

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Part III: How to build a customer experience that's meaningfully different, cost effective and practical.

Transforming your brand value

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Part III: How to build a customer experience that's meaningfully different, cost effective and practical.

QSRs' safety standards for meat stricter than schools'

Many chains have developed policies that go beyond the minimum recommendations for foodservice.

QSRs' safety standards for meat stricter than schools'

Many chains have developed policies that go beyond the minimum recommendations for foodservice.

QSRs need to take lead on sustainable seafood messaging

The top brands have a history of green policies, but they have far to go in sharing them.

QSRs need to take lead on sustainable seafood messaging

The top brands have a history of green policies, but they have far to go in sharing them.

The ROI in empowering front-line employees

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

QSR operators should focus on building customer relationships, and the sales will follow. Part II.

The ROI in empowering front-line employees

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

QSR operators should focus on building customer relationships, and the sales will follow. Part II.

How small chains can find ROI in digital signage

As the price point becomes more affordable, one-market and regional chains are getting on board.

How small chains can find ROI in digital signage

As the price point becomes more affordable, one-market and regional chains are getting on board.

C-stores capitalize on foodservice opportunities

7-Eleven's launch of a new hot food menu could put a squeeze on QSR sales.

C-stores capitalize on foodservice opportunities

7-Eleven's launch of a new hot food menu could put a squeeze on QSR sales.

Why opportunities for QSRs go up when guests buy down

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Operators should focus on the new opportunities that abound during the current economy. Part I.

Why opportunities for QSRs go up when guests buy down

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Operators should focus on the new opportunities that abound during the current economy. Part I.

Is QSR digital signage finally at the penetration point?

Despite the technology's benefits, the price point has held many operators back — until now.

Is QSR digital signage finally at the penetration point?

Despite the technology's benefits, the price point has held many operators back — until now.

Holiday retail sales projected to improve

by Valerie Killifer — senior editor, NetWorld Alliance

As holiday shoppers hit the streets, restaurant operators remain cautiously optimistic.