Features
Sexy better-for-you strategy working for Carl's Jr.
by Christopher Hall — writer, self
The chain's salad campaign has brought a marked lift in online buzz. And the salads are selling too.
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Vegawatt system provides alternative energy for QSRs
The biomass system supplements a restaurant's energy use by using waste vegetable oil as fuel.
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Vegawatt system provides alternative energy for QSRs
The biomass system supplements a restaurant's energy use by using waste vegetable oil as fuel.
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Five QSR execs to watch in 2010
The industry still faces a number of economic challenges this year, and these leaders can move their brands through them.
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Five QSR execs to watch in 2010
The industry still faces a number of economic challenges this year, and these leaders can move their brands through them.
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Australian KFC ad draws U.S. criticism
The furor over a controversial international ad demonstrates how QSRs impact their global audience.
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Australian KFC ad draws U.S. criticism
The furor over a controversial international ad demonstrates how QSRs impact their global audience.
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McDonald's starts new year focused on value
Promotions include breakfast dollar menu and free Wi-Fi service with specialty beverages still to come.
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McDonald's starts new year focused on value
Promotions include breakfast dollar menu and free Wi-Fi service with specialty beverages still to come.
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Optimizing your restaurant ROI through sustainability
This special report demonstrates how a restaurant can take care of business while caring for the environment.
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Optimizing your restaurant ROI through sustainability
This special report demonstrates how a restaurant can take care of business while caring for the environment.
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Taco Bell debuts 'Drive-Thru Diet' campaign
New marketing plan features spokesperson who lost weight eating the salsa-substituting diet.
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Taco Bell debuts 'Drive-Thru Diet' campaign
New marketing plan features spokesperson who lost weight eating the salsa-substituting diet.
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5 ways QSRs can reduce energy costs
Operators can start small for a big return on investment.
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5 ways QSRs can reduce energy costs
Operators can start small for a big return on investment.
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Five keys to the foodservice industry in 2010
The focus will remain on customer engagement and brand transformation as we move into a new year.
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Five keys to the foodservice industry in 2010
The focus will remain on customer engagement and brand transformation as we move into a new year.
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QSR 2009: Five hits and a miss
Despite a tough economy, brands moved forward with new product lines and store redesigns.
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QSR 2009: Five hits and a miss
Despite a tough economy, brands moved forward with new product lines and store redesigns.
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'Brand' -- what does it mean to today's marketers?
by Sandy Lechner — client contact, The Synergy Media Team
With promotional dollars at a premium, "branding" needs to take a back seat to return-on-investment-based programs for regional chains.
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