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Carl’s Jr., Hardee's get a little diabolical with latest marketing campaign

Carl's Jr. and Hardee's are proving they're not below rolling in the mud a little in the name of a good marketing gag.

November 29, 2017 by S.A. Whitehead — Food Editor, Net World Media Group

Carl's Jr. and Hardee's are proving they're not below rolling in the mud a little in the name of a good marketing gag. The sister brands are launching a deal today to grab the attention of their competitors' employees. 

Any "in-uniform employee" of a competing brand who shows up at either chain gets half off any Angus charbroiled Thickburger selection. The idea here, according to the brands' CMO Jeff Jenkins, is to prove the point that even competitors' employees dine at Carl's Jr. and Hardee's regularly. 

"We've seen a high number of employees from our competitors dining in our restaurants every day and we don't blame them," Jenkins said in response to an email from QSRweb. "Our goal is to get people talking about our food and what makes our burgers the very best in the business. It's another example of us turning up the dial on our brand marketing efforts and going directly to consumers, wherever they might be."

It remains unclear whether Carl's Jr. and Hardee's might deploy a few cameras at their outlets Wednesday, but chances are social media fans won't leave them wanting for available photographers and videographers. 
 

About S.A. Whitehead

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Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.