Article
Dairy Queen expands new restaurant design
The DQ Grill & Chill restaurant interior is highlighted by the modern open-air grill and separate "Grill" and "Chill" sections, comfortable booth seating and large wooden tables, warm lighting and music.
June 10, 2013 by Alicia Kelso — Editor, QSRWeb.com
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ClaudeDairy Queen has been expanding its concept and showcasing a new restaurant design in the process. The updated décor focuses on the brand's "grill and chill" model, showcasing a broad menu of GrillBurgers, Iron Grilled Sandwiches, grilled or crispy chicken sandwiches, shrimp baskets and more, alongside DQ's iconic soft-serve lineup, including Blizzards.
Additionally, Orange Julius products are now available, including smoothies and fruit-blended beverages.
The DQ Grill & Chill restaurant interior is highlighted by the modern open-air grill and separate "Grill" and "Chill" sections, comfortable booth seating and large wooden tables, warm lighting and music.
In the past few months alone, the Dairy Queen system has opened new units in:
- Hindsdale, Belleville and Yorkville, Ill.;
- Lincoln, Neb.;
- Gardendale, Ala.;
- Broken Arrow, Okla.;
- Albany, Ky.;
- Gilbert and Tucson, Ariz.;
- Wylie and The Colony, Texas;
- Blackshear and Savannah, Ga.;
- Gran Junction, Colo.; and
- Atoka, Tenn.
The Hinsdale travel stop location features the newest concept, a DQ Treat store, and offers the brand's soft-serve treats as well as Orange Julius products.
The other locations are about 2,800 to 3,000 square feet and a majority feature indoor and patio seating, as well as a drive-thru window.
Check out some photos of the new Grill and Chill design.
Read more about franchising and growth.
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