Happy Pizza Day ... particularly you, Texas, Michigan

Feb. 9, 2017 | by S.A. Whitehead

It may be just another one of those "Hallmark holidays" that just about all pizza brands obligingly use to pull in some business each February, but the designation of today as Pizza Day actually does give us all a reason to stop and think about how one little, relatively simple culinary concept can inspire a lot of creativity and add something fun to our days and nights.  

In that spirit, Pizza Marketplace wishes you all a Happy Pizza Day. And just for kicks, we thought we'd share a little list that Welcomemat Services sent our way, after staff at the marketing service pulled their own data about which towns' residents redeemed the most free Welcomemat pizza gifts that come in those "welcome to the neighborhood" packets new residents get when they move in. 

The company then cross-referenced that information from a sample size of U.S. markets where the company operates to get a fun, but admittedly largely unscientific ranking of cities and zip codes that most frequently redeem pizza coupons. Here is the ranking of the Top 10, and all we can say is, "Leave some for the rest of us, Texas and Michigan."

  1. Frisco, Texas (75034)
  2. Franklin, Tennesee (37067)
  3. Marietta, Georgia (30062)
  4. Grand Haven, Michigan (49417)
  5. Norton Shores, Michigan (49441)
  6. Wilmington, North Carolina (28412)
  7. McKinney, Texas (75070)
  8. Downington, Pennsylvania (19335)
  9. New Orleans, Louisiana (70119)
  10. Bloomington, Indiana (47401)

In its news release on the list, Welcomemat quoted study results from Smart Flour Foods that indicated about 35 percent of Americans say they go out for a pie or two at least once a month. The study also found that that most of those pie-eaters are women (63 percent) and that most of them (41 percent) are millennial-aged women. Welcomemat likely hopes those women are plentiful in five new markets where they're bringing their services in the U.S. this year, including New York City, Chicago, Nashville, Philadelphia and Kansas City, Missouri.

Oh, and by the way, it's national bagel day, too. Sadly though the hole-y little boiled-and-baked bread item did not get a list of neighborhood popularity rankings. Although maybe those pizza bagels a lot of us have scarfed down could help raise the bagel's national profile. 

 

Photo: iStock


Topics: Business Strategy and Profitability, Marketing



S.A. Whitehead

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.


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