Striking McDonald's workers: Public doesn't know what we go through'

September 19, 2018

McDonald's workers in 10 cities Tuesday walked out in protest of what they allege is rampant sexual harassment at the chain and poor response to the problem by…

McDonald's workers in 10 US cities to strike Sept. 18

September 13, 2018

McDonald's isn't saying much about its workers in 10 U.S. cities planning to strike Sept. 18 in an effort to push leadership to do more about sexual harassment…

McDonald's invests billions into kiosk-heavy remodels in 6,000-plus US stores

by S.A. Whitehead — Food Editor, Net World Media Group

McDonald's Corporation is spending $6 billion to revamp more than 6,000 stores throughout the U.S. in hopes of transforming itself into an efficiency expert's…

McDonald's new Chicago HQ: Green roof, 'Work Cafe,' department 'neighborhoods,'

McDonald's corporate HQ blows back into the Windy City with a whole new look and feel that is definitely not your "father's McDonald's HQ."

McDonald's triples tuition assistance

March 30, 2018

McDonald's is vastly reducing the required number of weekly hours, as well as months of employment workers need to tap into its Archways to Opportunity…

McDonald's 'hair-growing fry additive' may pose a PR conundrum

by S.A. Whitehead — Food Editor, Net World Media Group

Additives are typically shunned in QSR operations today, but news that a silicone additive in McDonald's fries might also help cure baldness presents a true…

McDonald's aims for 'all-green' packaging by 2025

January 16, 2018

Over the next seven years, McDonald's will not only convert all guest-facing packaging to renewable, recycled or certified sources, it will also lean toward a…

McDonald's in Bethesda is world's 1st green-certified location for megabrand

by S.A. Whitehead — Food Editor, Net World Media Group

In the words of the immortal Kermit the Frog, "It's not easy being green," but one trailblazing McDonald's in Bethesda, Maryland, took on the significant task…

'Is McDonald's following me?' Recent campaign may have some wondering

November 15, 2017

Many consumers driving along highways in the 10 cities where McDonald's recently launched its digital billboard campaign are likely still scratching their…

Note to McDonald's: Never underestimate a manic fanbase

October 9, 2017

Take one hit television show; combine a rabid fanbase with a major fast food brand and some heavy-duty Disney nostalgia, and voila, you have the makings of…

Pictures, punchlines, promos are tops in QSR ads with consumers

September 26, 2017

Humor, great visuals and money-saving promotions are tops with consumers when it comes to QSR advertising, according to a recent public opinion poll…

Using a kiosk, McDonald’s customer removes all ingredients and gets charged for empty bag

August 24, 2017

A U.K. McDonald’s customer found an interesting twist to the self-order kiosks that the company may not have intended, according to Fox News.

The golden arches beam brighter after Q2 financials

July 31, 2017

McDonald's work is starting to pay dividends.

McDonald’s clarifies: No plans to replace workers with kiosks

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Cowen & Co. upgraded McDonald's outlook based on the chain's technology upgrades, including self-order kiosks. The company has been deploying kiosks globally…

Transgender woman claims she was groped, bullied when employed at McDonald's franchise

Groping, merciless bullying and relegation to a storage closet restroom are among the claims that a transgender woman is making against a McDonald's in…

McDonald's France intros burger by 'la McFork'

by S.A. Whitehead — Food Editor, Net World Media Group

McDonald's may be the iconic American brand, but at least in France this month the brand has made a concession to the sensibilities of the oh-so-refined tastes…

McDonald's uses Snapchat to hire 250K summer workers

June 13, 2017

Since about half of McDonald's company-owned stores hires are between 16 and 24, the chain is putting out its call for 250,000 summer hires on the same…

America's tastes today? Cauliflower on pizza; radishes as raw meat

by S.A. Whitehead — Food Editor, Net World Media Group

With rapid-fire delivery and an upbeat attitude, menu analyst and Kruse Co. owner, Nancy Kruse, last week told a standing room only crowd at the National…

McDonald's pays 94-cent quarterly dividend

May 25, 2017

McDonald's shareholders will soon receive a quarterly dividend check of $0.94 per share, a news release said. The payout will hit June 19.

McDonald's strives to boost customer experience, all the way down to the bun

May 27, 2016

McDonald's is tweaking menu offerings and revamping service to make the customer happier, and the effort involves everything from longer toasted buns to the…