'Is McDonald's following me?' Recent campaign may have some wondering

November 15, 2017

Many consumers driving along highways in the 10 cities where McDonald's recently launched its digital billboard campaign are likely still scratching their…

Note to McDonald's: Never underestimate a manic fanbase

October 9, 2017

Take one hit television show; combine a rabid fanbase with a major fast food brand and some heavy-duty Disney nostalgia, and voila, you have the makings of…

Pictures, punchlines, promos are tops in QSR ads with consumers

September 26, 2017

Humor, great visuals and money-saving promotions are tops with consumers when it comes to QSR advertising, according to a recent public opinion poll…

Using a kiosk, McDonald’s customer removes all ingredients and gets charged for empty bag

August 24, 2017

A U.K. McDonald’s customer found an interesting twist to the self-order kiosks that the company may not have intended, according to Fox News.

The golden arches beam brighter after Q2 financials

July 31, 2017

McDonald's work is starting to pay dividends.

McDonald’s clarifies: No plans to replace workers with kiosks

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Cowen & Co. upgraded McDonald's outlook based on the chain's technology upgrades, including self-order kiosks. The company has been deploying kiosks globally…

Transgender woman claims she was groped, bullied when employed at McDonald's franchise

Groping, merciless bullying and relegation to a storage closet restroom are among the claims that a transgender woman is making against a McDonald's in…

McDonald's France intros burger by 'la McFork'

by S.A. Whitehead — Food Editor, Net World Media Group

McDonald's may be the iconic American brand, but at least in France this month the brand has made a concession to the sensibilities of the oh-so-refined tastes…

McDonald's uses Snapchat to hire 250K summer workers

June 13, 2017

Since about half of McDonald's company-owned stores hires are between 16 and 24, the chain is putting out its call for 250,000 summer hires on the same…

America's tastes today? Cauliflower on pizza; radishes as raw meat

by S.A. Whitehead — Food Editor, Net World Media Group

With rapid-fire delivery and an upbeat attitude, menu analyst and Kruse Co. owner, Nancy Kruse, last week told a standing room only crowd at the National…

McDonald's pays 94-cent quarterly dividend

May 25, 2017

McDonald's shareholders will soon receive a quarterly dividend check of $0.94 per share, a news release said. The payout will hit June 19.

McDonald's strives to boost customer experience, all the way down to the bun

May 27, 2016

McDonald's is tweaking menu offerings and revamping service to make the customer happier, and the effort involves everything from longer toasted buns to the…

McDonald’s aiming to expand footprint in Asia

March 31, 2016

The fast food burger leader is planning to launch over an additional 1,000 locations in the next five years in Asia.

McDonald's delivers good mornings with new campaign

March 11, 2016

McDonald's unveils a new integrated advertising campaign: "Good Morning Bay Area."

McDonald's, LAPD kick off 'Coffee with a Cop' effort

March 10, 2016

McDonald's restaurants of southern California have kicked-off a partnership with the Los Angeles Police Department to host "Coffee with a Cop" events.