Sonic set to soup up its ranks with 20K hires

April 7, 2021

Right on the heels of mass hiring efforts announced at Taco Bell and Firehouse Subs, Sonic Drive-In and its franchisees said the brand now has an estimated…

Sonic burger 'pumps up the jam'

March 29, 2021

Sonic Drive-In has introduced a burger that relies on sweet and savory jam for much of its flavor, along with an abiding faith in Americans' love for all…

Sonic swag fits states' personalities to a 'T'

March 24, 2021

Though QSR chains strive for consistency of product and service regardless of location, Sonic Drive-In's latest merchandise selection celebrates the rich…

What's behind the Great QSR Store Reface

by S.A. Whitehead — Food Editor, Net World Media Group

No need to tell Americans change is afoot as all they need do is take a look at some of their favorite local drive-thrus. But the changes happening in QSR…

How fried chicken is laying 'golden eggs' across US

Wanna know what fried chicken brand got the most store visits in 2020? Read on.

2021 'Year of the Chicken' continues with KFC US sandwich launch

by S.A. Whitehead — Food Editor, Net World Media Group

KFC is putting its claws into the ring (along with some pickles) in the battle for supremacy in the fabled chicken sandwich wars.

Sonic LTO 'shakes' up espresso-lovers

November 3, 2020

Sonic is hitting the nation's super-sized contingent of espresso and sweets lovers with a double-whammy this month with Espresso Shakes LTO. The super-charged…

Sonic offers … (wait for it) … ice

September 15, 2020

Sonic Drive-In has gained some notoriety in the annals of QSR-dom for its ice and now the brand is launching a campaign that ventures to ask, "How much will…

Suspended dining areas, triple drive-thru lanes move into Burger King next year

Burger King just landed a whopper of a store redesign that it said will begin being built next year.

Sonic 'booms' into future with 'oasis' in QSR design desert

by S.A. Whitehead — Food Editor, Net World Media Group

Shortly after Inspire Brands acquired Sonic Drive-in about 1 1/2 years ago, it began reimagining the brand for the future. That new look has taken shape in a…

Sonic ushers in QuaranQueen, QuaranKing for Prom 2020

May 15, 2020

Prom season got seriously derailed this year by the pandemic, but Sonic Drive-In is starting a promotion tomorrow that gives kids something to shoot for this…

Sonic announces 'hot' LTO + cool $1M to Limeades for Learning

May 4, 2020

Sonic Drive-In is putting some spice into its latest LTO, while putting funds into education through its two latest endeavors: a Queso Burger LTO and $…

Sonic sees download surge with mobile messaging pilot

April 23, 2020

Sonic Drive-In said it generated five times as many app downloads in a recent pilot messaging campaign as the brand's previous MMS campaign, while showing a…

American QSR customers enter their 'blue mood'

by S.A. Whitehead — Food Editor, Net World Media Group

What do purple food, an illegal South American bean and a funky blue fungus on corn have in common? According to Technomic, they're all proven, promising food…

Burger King, Popeyes, Tim Hortons to delete 'no-poach' provisions

March 3, 2020

Attorneys general in a dozen states and the District of Columbia said this week that QSR brands Burger King, Popeyes and Tim Hortons will no longer include…

Random Acts of Kindness Week: Sonic awards $350K to school projects

February 18, 2020

Sonic Drive-In has donated $350,000 to public classroom projects through Limeades for Learning to celebrate Random Acts of Kindness Week. The QSR worked with…

Sonic unveils lots o' Totchos

February 3, 2020

QSRs have had great success adding heat to potatoes, but potato tots have been left mostly alone. Sonic changed that this winter by introducing its…

Sonic gets repeatedly cheesy with burger LTO

December 2, 2019

Triple the cheese, double the meat — that's the promise of Sonic's new Biggie Cheese, a super-dairy-fied burger that features two all-beef patties, three…

Jimmy John's officially becomes an Inspire Brands company

October 18, 2019

Arby's and Sonic parent, Inspire Brands, Inc. has officially completed its acquisition of Jimmy John's Sandwiches, now making Inspire Brands the fourth largest…

Inspire Brands to buy Jimmy John's

September 25, 2019

Inspire Brands has announced that it has agreed to acquire fast casual sandwich chain, Jimmy John's, which will make it the nation's fourth-largest restaurant…