Sonic News & Media
Sonic 'booms' into future with 'oasis' in QSR design desert
by S.A. Whitehead — Food Editor, Net World Media Group
Shortly after Inspire Brands acquired Sonic Drive-in about 1 1/2 years ago, it began reimagining the brand for the future. That new look has taken shape in a…
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Sonic ushers in QuaranQueen, QuaranKing for Prom 2020
May 15, 2020
Prom season got seriously derailed this year by the pandemic, but Sonic Drive-In is starting a promotion tomorrow that gives kids something to shoot for this…
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Sonic announces 'hot' LTO + cool $1M to Limeades for Learning
May 4, 2020
Sonic Drive-In is putting some spice into its latest LTO, while putting funds into education through its two latest endeavors: a Queso Burger LTO and $…
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Sonic sees download surge with mobile messaging pilot
April 23, 2020
Sonic Drive-In said it generated five times as many app downloads in a recent pilot messaging campaign as the brand's previous MMS campaign, while showing a…
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American QSR customers enter their 'blue mood'
by S.A. Whitehead — Food Editor, Net World Media Group
What do purple food, an illegal South American bean and a funky blue fungus on corn have in common? According to Technomic, they're all proven, promising food…
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Burger King, Popeyes, Tim Hortons to delete 'no-poach' provisions
March 3, 2020
Attorneys general in a dozen states and the District of Columbia said this week that QSR brands Burger King, Popeyes and Tim Hortons will no longer include…
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Random Acts of Kindness Week: Sonic awards $350K to school projects
February 18, 2020
Sonic Drive-In has donated $350,000 to public classroom projects through Limeades for Learning to celebrate Random Acts of Kindness Week. The QSR worked with…
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Sonic unveils lots o' Totchos
February 3, 2020
QSRs have had great success adding heat to potatoes, but potato tots have been left mostly alone. Sonic changed that this winter by introducing its…
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Sonic gets repeatedly cheesy with burger LTO
December 2, 2019
Triple the cheese, double the meat — that's the promise of Sonic's new Biggie Cheese, a super-dairy-fied burger that features two all-beef patties, three…
read nowJimmy John's officially becomes an Inspire Brands company
October 18, 2019
Arby's and Sonic parent, Inspire Brands, Inc. has officially completed its acquisition of Jimmy John's Sandwiches, now making Inspire Brands the fourth largest…
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Inspire Brands to buy Jimmy John's
September 25, 2019
Inspire Brands has announced that it has agreed to acquire fast casual sandwich chain, Jimmy John's, which will make it the nation's fourth-largest restaurant…
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Sonic provides a new way to 'drink' at the drive-in
July 1, 2019
Drinking at the drive-in get a new interpretation at Sonic this summer, where the QSR is introducing a new trio of Mocktail Slushes, including Strawberry…
read nowFormer PF Chang's CMO moves into same role at Checkers, Rally's
June 18, 2019
A multi-brand marketing veteran and former P.F. Chang's CMO, Dwayne Chambers, has been named to the CMO's spot at Checkers and Rally's, a news release said.
read nowInspire Brands names chief development, supply officers
June 13, 2019
Inspire Brands this week named two industry veterans to oversee development and supply chain functions at the multi-brand limited service restaurant concern…
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Sonic featuring King's Hawaiian LTOs
May 1, 2019
Sonic Drive-In, owned by Inspire Brands, has launched a line of club sandwiches featuring King's Hawaiian bread, including a chicken and burger club, according…
read nowInspire, CKE name new CIOs
March 25, 2019
Two of the world's biggest QSR multi-brand companies announced new chief information officers this afternoon, beginning with Inspire Brands — the parent…
read nowSonic 'eggs on' round-the-clock sales with Brunch Burger
March 4, 2019
If you listened to the QSRweb podcast this week, you know that round-the-clock or so-called "clockless eating" is a surging trend in QSR. Today, Sonic Drive-in…
read nowSonic LTO melts away winter chills
January 28, 2019
Sonic is bringing some warmth, with a touch of creamy cold into winter, with its hot Oreo and Cinnabon Cinnasnacks a la mode desserts. The LTOs include the…
read nowSonic 'drives in' to the Last Frontier
January 15, 2019
Sonic Drive-In will open its first Alaskan location later this year under the ownership of Larry Clark and Cameron Johnson on East Parks Highway in Wasilla, a…
read nowSonic chili LTO = 1 serving veggies, 140 calories
January 2, 2019
Along with all those New Year’s dieters, Sonic is starting 2019 on a bit of a health kick by introducing its Hearty Chili Bowl that promises beef and a full…
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