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Sonic News & Media

Sonic fills 3 marketing leadership roles, seeks brand chief

June 16, 2017

A 10-year marketing veteran at Sonic has been named the brand's new CMO. Lori Abou Habib started at the company as product pipeline manager and most recently…

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A Sonic 'boom'

June 14, 2017

Sonic Drive-in has signed five new agreements for franchise development, mostly in the eastern half of the nation, a news release said. The largely South and…

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Wing night is now Wing week at Sonic

August 23, 2016

When you got it, flaunt it, they say, or at least do it again. That's the theory Sonic is using to justify a return to the chain's Wing Night in America…

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Sonic reports boost in same-store sales; decliine in net income

June 24, 2016

Sonic Corp announced today that system same-store sales increased 2 percent during Q3 but net income per diluted share decreased 18 percent to $0.31 compared…

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Customers will ultimately pay the price from wage increase, says Sonic chief

April 1, 2016

The higher minimum wage will likely be paid for through menu pricing in order to keep franchises profitable, says CEO Clifford Hudson.

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