Sonic News & Media
From pickle slush to nightmare burgers: Former 'Simpson's' writer names best, worst fast food of 2018
by S.A. Whitehead — Food Editor, Net World Media Group
Bill Oakley, the writer behind "The Simpson's" episode featuring "steamed ham" sandwiches, has capped off his first year as a "fast food reviewer" with awards…
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$2.3 billion Sonic buy complete, Inspire now 5th largest US restaurant company
December 7, 2018
Inspire Brands Inc. has completed its $2.3 billion acquisition of Sonic Corp., a news release said. With the acquisition of Sonic, Inspire now encompasses more…
read nowSonic longtime CEO retires, San Pedro to fill role after Inspire acquisition
November 7, 2018
There's a changing of the guard at Sonic. Chairman and CEO Cliff Hudson announced that he is retiring when the company's proposed acquisition by Inspire Brands…
read nowWith Sonic LTO, the cheese no longer 'stands alone'
November 1, 2018
Sonic is putting some variety in its cheeseburger LTO, by stacking in two forms of cheddar cheese. The chain's Quarter Pound Double Stack Cheeseburger has two…
read nowSonic 'twists' things up with new snack
October 29, 2018
In further proof of the popularity of snack items on the QSR front, Sonic Drive-In said it is expanding its snack lineup by adding sweet pretzel twists, a news…
read nowSonic turns in Q4 sales improvement, FY18 sales down
October 17, 2018
Sonic's Q4 financial results indicated that systemwide same-store sales grew 2.6 percent, a news release said. Net income per diluted share also grew 2 percent…
read nowArby's parent to buy Sonic for $2.3 billion
September 26, 2018
Arby's, Buffalo Wild Wings parent and Rusty Taco parent, Inspire Brands, has signed a deal to bring Sonic into the fold for a cash payment of $2.3 billion, or…
read nowSonic makes 6 leadership team appointments
January 23, 2018
The leadership team at Sonic Drive-In is getting new faces, with four promotions and two new hires including:
read nowSonic takes 1-2 punch from hurricane, malware attack
October 17, 2017
It's been a rough quarter for Sonic. Two weeks before releasing rather dismal Q4 financial results today, the chain revealed on Oct. 4 that it had experienced…
read nowSonic partnership puts 64 southern locations under new ownership
August 3, 2017
Sonic Drive-In announced a franchise development agreement with SD Holdings, a news release said. As part of the agreement, the North Carolina-based franchise…
read nowOf twisted dogs and magical milkshakes: 2 brands 'LTO' up for summer
June 21, 2017
Sonic Drive-In has always been a little different; now its dogs are getting "twisted," too. A news release said that the chain is bringing back pretzel dogs as…
read nowSonic fills 3 marketing leadership roles, seeks brand chief
June 16, 2017
A 10-year marketing veteran at Sonic has been named the brand's new CMO. Lori Abou Habib started at the company as product pipeline manager and most recently…
read nowA Sonic 'boom'
June 14, 2017
Sonic Drive-in has signed five new agreements for franchise development, mostly in the eastern half of the nation, a news release said. The largely South and…
read nowWing night is now Wing week at Sonic
August 23, 2016
When you got it, flaunt it, they say, or at least do it again. That's the theory Sonic is using to justify a return to the chain's Wing Night in America…
read nowSonic reports boost in same-store sales; decliine in net income
June 24, 2016
Sonic Corp announced today that system same-store sales increased 2 percent during Q3 but net income per diluted share decreased 18 percent to $0.31 compared…
read nowCustomers will ultimately pay the price from wage increase, says Sonic chief
April 1, 2016
The higher minimum wage will likely be paid for through menu pricing in order to keep franchises profitable, says CEO Clifford Hudson.
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