Ala. KFC franchisee settles sexual harassment suit for $1M+

May 19, 2010

Tuscaloosa, Ala.-based KFC franchisee Jack Marshall Foods Inc. has been ordered to pay a group of about 19 female employees nearly $1.1 million dollars as part…

KFC extends Double Down LTO based on popular demand

May 19, 2010

Despite criticism from health advocates and outright derision from some bloggers, the KFC Double Down has nearly reached the 10 million-sale milestone. As a…

HSUS, PETA to address Yum!, McDonald's shareholders

May 19, 2010

Two animal rights groups will be addressing shareholders of the leading quick-service restaurant companies today at their annual meetings.   As shareholders…

Report: Sandwiches, burgers prove recession resilient

May 19, 2010

Sandwiches and burgers still prove to bring in revenues for both quick-service and full service restaurants. According to market research company The NPD…

Sagittarius Brands recapitalizes as Del Taco Holdings following Captain D's sale

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May 19, 2010

A day after announcing the completion of the sale of Captain D's Seafood Kitchen to an affiliate of Sun Capital Partners Inc., Sagittarius Brands Inc. says it…

QSR Automations to launch ConnectSmart TeamAssist

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May 19, 2010

QSR Automations will debut its new ConnectSmart TeamAssist software at the 2010 National Restaurant Association Restaurant, Hotel-Motel Show, held May 22-25 at…

GRA report: People care about credibility of green restaurant claims

May 19, 2010

The Green Restaurant Association has released findings from a survey it administered to help find out what people think about dining "green." The company…

NPD: Restaurants likely to wean customers off discounts/deals

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May 19, 2010

Restaurants across all segments of the restaurant industry offered a host of deals and discounts over the past two years to entice recession-ridden consumers…

Ala. KFC franchisee settles sexual harassment suit for $1M+

by

May 19, 2010

Tuscaloosa, Ala.-based KFC franchisee Jack Marshall Foods Inc. has been ordered to pay a group of about 19 female employees nearly $1.1 million dollars as part…

KFC extends Double Down LTO based on popular demand

May 19, 2010

Despite criticism from health advocates and outright derision from some bloggers, the KFC Double Down has nearly reached the 10 million-sale milestone. As a…

HSUS, PETA to address Yum!, McDonald's shareholders

May 19, 2010

Two animal rights groups will be addressing shareholders of the leading quick-service restaurant companies today at their annual meetings.   As shareholders…

Report: Sandwiches, burgers prove recession resilient

by

May 19, 2010

Sandwiches and burgers still prove to bring in revenues for both quick-service and full service restaurants. According to market research company The NPD…

McDonald's kids' Shrek promo includes fruits & veggies push

May 18, 2010

McDonald's has teamed up with DreamWorks Animation in a promotion for "Shrek Forever After," the final chapter of the Shrek series. The marketing program…

New tech solutions to debut at NRA Show 2010

May 18, 2010

A number of technology providers will debut new solutions at this weekend's National Restaurant Association Restaurant, Hotel-Motel Show, May 22 through May 2…

Utah teen acquitted in McDonald's rap-order case

May 18, 2010

A teenager charged with disorderly conduct after attempting to rap his order at an American Fork, Utah, McDonald's has been acquitted, the Salt Lake Tribune…

Dairy Queen launches happy birthday video contest

May 18, 2010

Dairy Queen continues the celebration of the 25th birthday of its iconic Blizzard Treat online with the launch of Operation Happy Birthday, a video promotion…

KFC's 'Unthink' slogan not memorable, study finds

May 18, 2010

Catchy slogans have long been a key tactic for marketers seeking to encapsulate a brand image in only a few words. From Allstate's "You're in good hands" to…

Captain D's sold to Sun Capital affiliate

May 18, 2010

Private investment firm Sun Capital Partners Inc. has announced that an affiliate has completed the acquisition of Captain D's Seafood Kitchen, the second…

Burger King Fire-Grilled Ribs push casual dining price point

May 18, 2010

While Taco Bell has created buzz with its $2 combo meals, Burger King's new Fire-Grilled Ribs is catching media and consumer attention for its higher price…

Bulking up the brand with a barbell strategy

by Lori Walderich — CMO, Top That! Pizza

McDonald's serves as a case study of best practices that brands newer to the game could learn from.