McDonald's kids' Shrek promo includes fruits & veggies push

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May 18, 2010

McDonald's has teamed up with DreamWorks Animation in a promotion for "Shrek Forever After," the final chapter of the Shrek series. The marketing program…

New tech solutions to debut at NRA Show 2010

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May 18, 2010

A number of technology providers will debut new solutions at this weekend's National Restaurant Association Restaurant, Hotel-Motel Show, May 22 through May 2…

Utah teen acquitted in McDonald's rap-order case

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May 18, 2010

A teenager charged with disorderly conduct after attempting to rap his order at an American Fork, Utah, McDonald's has been acquitted, the Salt Lake Tribune…

Dairy Queen launches happy birthday video contest

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May 18, 2010

Dairy Queen continues the celebration of the 25th birthday of its iconic Blizzard Treat online with the launch of Operation Happy Birthday, a video promotion…

KFC's 'Unthink' slogan not memorable, study finds

May 18, 2010

Catchy slogans have long been a key tactic for marketers seeking to encapsulate a brand image in only a few words. From Allstate's "You're in good hands" to…

Captain D's sold to Sun Capital affiliate

May 18, 2010

Private investment firm Sun Capital Partners Inc. has announced that an affiliate has completed the acquisition of Captain D's Seafood Kitchen, the second…

Burger King Fire-Grilled Ribs push casual dining price point

May 18, 2010

While Taco Bell has created buzz with its $2 combo meals, Burger King's new Fire-Grilled Ribs is catching media and consumer attention for its higher price…

Bulking up the brand with a barbell strategy

by Lori Walderich — CMO, Top That! Pizza

McDonald's serves as a case study of best practices that brands newer to the game could learn from.

Burgerville implements Nutricate nutritional marketing solution

May 17, 2010

As restaurants are preparing to comply with national menu labeling requirements, 39-unit chain Burgerville is putting nutritional information in its customer's…

Haagen-Dazs Free Flavor Day celebrates brand's 50th

May 17, 2010

As Haagen-Dazs turns 50, the premium ice cream brand is giving a present to its guests with its annual Free Flavor Day. From 4:00 p.m. to 8:00 p.m. today in…

Food, beverage manufacturers to cut 1.5 trillion calories by 2015

May 17, 2010

Less than a week after First Lady Michelle Obama unveiled the Childhood Obesity Task Force's action plan, the Healthy Weight Commitment Foundation (HWCF) has…

Jack in the Box gives specialty drinks the raspberries

May 17, 2010

As McDonald's moves forward with its national smoothie rollout and $1 soft drink deals, Jack in the Box also is strengthening its beverage offerings with a new…

McDonald's English workplace instruction program recognized

May 17, 2010

The Migration Policy Institute (MPI) will honor McDonald's Corp. for its English workplace instruction program, English Under the Arches. The program earned…

Del Taco offers 'Big Fat' value with LTO chicken taco

May 17, 2010

Del Taco has introduced its latest a limited-time taco offering, indulgent flatbread offering known as the Big Fat Crispy Chicken Taco.   The Big Fat Crispy…

NY State Restaurant Assoc. selects Mocapay as mobile marketing provider

May 17, 2010

The New York State Restaurant Association (NYSRA), one of the nation's largest restaurant associations, has selected Mocapay as its official mobile marketing…

Burgerville implements Nutricate nutritional marketing solution

by

May 17, 2010

As restaurants are preparing to comply with national menu labeling requirements, 39-unit chain Burgerville is putting nutritional information in its customer's…

Haagen-Dazs Free Flavor Day celebrates brand's 50th

by

May 17, 2010

As Haagen-Dazs turns 50, the premium ice cream brand is giving a present to its guests with its annual Free Flavor Day. From 4:00 p.m. to 8:00 p.m. today in…

Food, beverage manufacturers to cut 1.5 trillion calories by 2015

by

May 17, 2010

Less than a week after First Lady Michelle Obama unveiled the Childhood Obesity Task Force's action plan, the Healthy Weight Commitment Foundation (HWCF) has…

Jack in the Box gives specialty drinks the raspberries

May 17, 2010

As McDonald's moves forward with its national smoothie rollout and $1 soft drink deals, Jack in the Box also is strengthening its beverage offerings with a new…

McDonald's English workplace instruction program recognized

by

May 17, 2010

The Migration Policy Institute (MPI) will honor McDonald's Corp. for its English workplace instruction program, English Under the Arches. The program earned…