QSRs kick off cause marketing efforts

April 26, 2010

Several quick-service brands from various segments have launched cause-marketing campaigns. Here's a roundup:   Krispy Kreme Doughnut Corp. is once again…

Subway, other restaurants join NYC's National Salt Reduction Initiative

April 26, 2010

As the Food and Drug Administration prepares to take action on recommendations made by the Institute of Medicine, New York City is moving forward with its…

Burger King intros LTO Whiplash Whopper for 'Iron Man 2' promo

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April 26, 2010

Burger King Corp. is launching its new Whiplash Whopper to tie in with the national promotion of the release of "Iron Man 2." The action film opens in theaters…

McDonald's frappe rollout progresses, rival QSRs ready

April 26, 2010

McDonald's launch of its new McCafé Frappe blended-ice beverages is progressing across the country as it prepares for the national launch. Meanwhile, other…

Jack in the Box adds LTO mix-&-match value menu

April 26, 2010

Jack in the Box restaurants have kicked off a new way to promote value with a mix-and-match deal. The Pick 3 for $3 promotion allows guests to mix and match…

QSRs kick off cause marketing efforts

April 26, 2010

Several quick-service brands from various segments have launched cause-marketing campaigns. Here's a roundup:   Krispy Kreme Doughnut Corp. is once again…

Subway, other restaurants join NYC's National Salt Reduction Initiative

April 26, 2010

As the Food and Drug Administration prepares to take action on recommendations made by the Institute of Medicine, New York City is moving forward with its…

CKE accepts superior takeover bid from Apollo

April 25, 2010

CKE Restaurants Inc. has accepted the superior alternative takeover bid that was made April 19 by Columbia Lake Acquisition Holdings Inc., an affiliate of…

Smoothie King launches superfood meal replacement bowls

April 25, 2010

Smoothie King has added to its line of smoothies and nutritional products with the launch of superfood meal replacement offerings. The new Fit n' Crunchy bowls…

Consumer concern over sodium not reflected in purchases, NPD finds

April 25, 2010

Even as the Institute of Medicine has recommended new government strategies for reducing sodium intake, consumers are displaying a disconnect between their…

Social media site MyBrandz finds McDonald's fans more engaging

April 25, 2010

New community site MyBrandz has caught plenty of consumer interest with its premise of bringing together fans to share their love of their favorite brands…

CKE accepts superior takeover bid from Apollo

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April 25, 2010

CKE Restaurants Inc. has accepted the superior alternative takeover bid that was made April 19 by Columbia Lake Acquisition Holdings Inc., an affiliate of…

Smoothie King launches superfood meal replacement bowls

by

April 25, 2010

Smoothie King has added to its line of smoothies and nutritional products with the launch of superfood meal replacement offerings. The new Fit n' Crunchy bowls…

Consumer concern over sodium not reflected in purchases, NPD finds

by

April 25, 2010

Even as the Institute of Medicine has recommended new government strategies for reducing sodium intake, consumers are displaying a disconnect between their…

Social media site MyBrandz finds McDonald's fans more engaging

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April 25, 2010

New community site MyBrandz has caught plenty of consumer interest with its premise of bringing together fans to share their love of their favorite brands…

NYC Subway franchisee pleads guilty to tax evasion

April 22, 2010

A New York-based Subway franchisee has pleaded guilty to grand larceny and welfare fraud charges after failing to pay $500,000 in sales tax collected from 1…

McDonald's to make Lovin' It campaign more authentic

April 22, 2010

McDonald's global chief marketing officer Mary Dillon shared the company's refreshed "I'm Lovin' It" campaign with franchisees and other attendees at its…

SICOM expands Burger King POS partnership to UK

April 22, 2010

SICOM Systems Inc. has announced that it has expanded its relationship with Burger King Corp. as an approved point-of-sale supplier to include distribution of…

KFC pink bucket campaign draws protest

April 22, 2010

KFC has been hit with another round of negative buzz. Earlier this month, it was health advocates going after the company's Double Down bunless chicken…

NYC Subway franchisee pleads guilty to tax evasion

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April 22, 2010

A New York-based Subway franchisee has pleaded guilty to grand larceny and welfare fraud charges after failing to pay $500,000 in sales tax collected from 1…