News

TripAdvisor app integration expands customer engagement capability

The new TripAdvisor integration is the latest addition to Enplug’s app portfolio geared toward boosting customer interaction via social networks

July 29, 2015

Restaurants and hotels using the Enplug system for displays now have an app to pull in a TripAdvisor content stream that will include customer reviews.

The new TripAdvisor integration is the latest addition to Enplug’s app portfolio geared toward boosting customer interaction via social networks. Enplug already offers similar display walls for Facebook, Swarm, Yelp, Twitter and Instagram posts. Guests and diners can offer up their feedback on a meal or stay and it can then be shared on the display.

"Enplug has been a huge part of our social strategy. When customers see others’ social posts on the display, it entices them to get involved," said John Sungkamee, owner of Emporium Thai in Los Angeles, in a release on the new app. "Customers are heavily using these social networks to make spending decisions, and the new TripAdvisor app gives us yet another platform to further engage our customers and expand our reach online from inside our restaurant."

Display managers can view a feed of the latest reviews in Enplug’s web dashboard and select which reviews they’d like to ‘allow’ or ‘hide’ from their display, giving them full control over the reviews appearing on their network of screens. Enplug customers include global brands like WeWork, Marriott, Radisson and Warner Brothers.