News

Arby's announces 'Good Mood' casting call

July 10, 2011

Arby's has launched a nationwide Casting Call Video Contest, running now through July 31, in search of a grand prize winner to appear in an upcoming commercial to sing the chain's new tagline, "It's Good Mood Food."

Fans 13 years of age and older can submit a video interpretation of the "Arby's. It's Good Mood Food" campaign. The winning applicant will receive a grand prize of $10,000 and will be flown to Los Angeles to star in the upcoming national ad.

For the contest, Arby's teamed up with YouTube sensation Alex Farnham to coach people on how to create a hit video in 30 seconds. In his rendition, Farnham pays homage to the ad campaign by performing a song he wrote specifically for the contest.

Entries will be posted to Arby's YouTube channel, where people will have a chance to vote for their favorite video. An Arby's panel will judge the top 10 fan favorites based on creativity and originality (30 percent), presence and personality (30 percent) and a demonstration of the ability to create an overall good mood (40 percent).

Submissions must be received by July 31. One grand prize winner will be announced Aug. 8.

"The 'Arby's. It's Good Mood Food.' theme has really resonated and inspired consumers who are posting their own remixes of the commercials on YouTube, sending them in to us and writing us letters," said Bob Kraut, senior vice president of advertising and marketing communications, Arby's Restaurant Group Inc. "This contest was the perfect opportunity to challenge our fans to send in their best mood jingle, or 'mingle.'"