News

Arby's menu items get Eat This, Not That! approval

March 5, 2012

Arby's has announced an agreement with Eat This, Not That! — the Men's Health magazine book franchise — to license "Eat This" approved menu items via Rodale Inc.'s custom content group.

Arby's will feature "Eat This" approved items, including sandwich and salad options within a 500-calorie range, on its website, social media channels, and in-store promotions.

"Eat This, Not That!" has helped millions of people make smarter food choices at their favorite restaurants," said Jo Ann Herold, vice president of Brand Marketing for Arby's. "Their concept is easy and effective — it's the perfect partner to help us communicate that Arby's has great tasting, lower calorie options and help our customers make more informed choices about foods they have come to know and love."

The Arby's menu will feature the following "Eat This" approved items:

• Roast Beef Classic Combo: A classic Roast Beef Sandwich with side salad (before dressing) and cold bottled water create a complete meal for fewer than 500 calories;
• Roast Beef Classic Sandwich:Featuring roast beef freshly sliced in store and made fresh to order, this Arby's staple has fewer than 400 calories (less than 38 percent from fat) and fewer than 1,000 milligrams of sodium;
• Cravin' Chicken (Crispy): This crispy sandwich is 510 calories, provides 15 percent of the daily value for iron and contains fewer than 1,200 milligrams of sodium;
• Cravin' Chicken (Roast):Under 400 calories, this sandwich features roast chicken, contains 6 percent of calories from saturated fat and 1,000 milligrams of sodium;
• Farmhouse Salad:Served with roasted chicken, this salad has 250 calories before dressing and includes vegetables such as lettuce, red onion and diced tomatoes;
• Jr. Roast Beef Sandwich:Under 300 calories, Arby's roast beef is slow roasted and sliced in the restaurants, and provides 15 percent of the daily value for iron; and
• Jr. Ham & Cheddar:This sandwich has fewer than 250 calories (fewer than 38 percent from fat), less than 13 percent of calories from saturated fat, and fewer than 1,000 milligrams of sodium.

"We enjoy working with companies that understand the value of offering more wholesome alternatives on their menu, and Arby's has made notable strides in this area," said Duncan Milne, vice president of Custom Content for Rodale, which publishes the Eat This, Not That! series.

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