Marketing

Auntie Anne’s launches global partnership with Dreamworks' Gabby’s Dollhouse

Photo: Auntie Anne's

August 5, 2026

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This month, Auntie Anne's one of seven iconic brands within Atlanta-based GoTo Foods, launches its first-ever global brand partnership with DreamWorks Animation's Gabby's Dollhouse, the company has announced in a news release.

The limited-time collaboration brings exclusive menu items, themed packaging and family-friendly experiences to participating locations across Australia, Ireland, Mexico, South Korea, Taiwan, the United Kingdom and the United States, including Guam and Puerto Rico.

Each participating market will put its own spin on the magic, with exclusive Gabby's Dollhouse-inspired menu offerings and experiences tailored to local guests. This marks the largest partnership activation in Auntie Anne's history.

"Families have always been at the heart of the Auntie Anne's brand, and Gabby's Dollhouse celebrates the same curiosity, imagination and joy that our guests love," Kerri Christian, senior vice president of international and retail channels marketing at GoTo Foods, said in the press release. "Launching this first-ever global partnership gave us the opportunity to create unique experiences while bringing a magical collaboration to fans around the world."

In the United States, fans can enjoy the new Cat-tastic Kids Meal and the Dollhouse Delivery experience. The Cat-tastic Kids Meal includes eight Pretzel Nuggets, a small drink, a dip and an exclusive Gabby's Dollhouse headband in a custom box, designed to look just like the dollhouse.

Outside the U.S., guests who purchase a lemonade and pretzel at participating locations will receive a free exclusive Gabby's Dollhouse headband.

Produced by DreamWorks Animation, Gabby's Dollhouse debuted on Netflix in 2021 and has become one of the platform's most popular preschool series.

The new Cat-tastic Kids Meal and Gabby's Dollhouse offerings are available starting August 5 in the U.S. and August 31 internationally at participating Auntie Anne's locations while supplies last.