News

Barfresh selected as beverage manufacturer for Detroit area QSR

June 7, 2013

Barfresh Food Group Inc., a manufacturer and distributor of ready-to-blend beverages, has been approved for roll out to the San Marcos Group, a 25-unit quick-service restaurant chain specializing in Mexican food.

The San Marcos Group is headquartered in Grand Rapids, Mich., and serves the greater Detroit area. After testing all of the company's products, San Marcos Group has selected four smoothies and one frappe to roll out through the entire chain. The products are expected to be shipped this month.

The sale was made by Restaurant Link, a sales agent of Barfresh that was recently added as part of Barfresh's sales strategy. Barfresh CEO Riccardo Delle Coste said there are a number of new customers about to be added to its portfolio.

"With the exception of a few major chains, which introduced smoothies last year, the marketplace is wide open as consumers move away from sugary carbonated beverages to healthier fare," Delle Coste said. "Furthermore, suppliers of this market are fragmented and we believe our patented system, which is a two-step process, is less costly for restaurant and foodservice operators and therefore far more attractive to them as they move to implement this business."

The smoothie market is estimated by industry analysts to reach $9 billion by 2015.

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