News

Baskin-Robbins introduces mini ice cream cones

July 12, 2011

Embracing an increased demand for smaller portion sizes, Baskin-Robbins has introduced new Mini Cones nationwide. The small ice cream cones can be purchased as a mix-and-match pack of 16 for $9.99.

Depending on the flavor of ice cream selected, a 1-ounce scoop and cone can range from 35 to 100 calories.

Baskin-Robbins also offers ready-made Mini Cone variety packs with the following mix of classic flavors:

• Mint Chocolate Chip - Mint ice cream and chocolate chips;
• Very Berry Strawberry - Strawberry ice cream and strawberries;
• Gold Medal Ribbon - Vanilla and chocolate ice creams with a caramel ribbon; and
• Rainbow Sherbet - A trio of orange, raspberry and pineapple sherbets.

In addition, Baskin-Robbins is offering a special limited-time Captain America-themed Mini Cone pack featuring July Flavor of the Month Super-Soldier Swirl, Very Berry Strawberry, Vanilla and Cherries Jubilee topped with sprinkles.

"The miniature dessert trend continues to grow and gain popularity across the country, and our new Mini Cones certainly fit right in," said Brian O'Mara, vice president of marketing for Baskin-Robbins. "The Mini Cones are bite-sized treats that are not only easy to take to a summer party or barbecue, but are also the perfect size to add to the dessert table when entertaining at home."

Finally, to celebrate National Ice Cream Day on July 17, Baskin-Robbins is offering a $4.99 Mini Cones package deal for customers purchasing ice cream cake that is $15 or more. Customers are advised to pre-order in advance.