News

Baskin-Robbins launches online cake ordering platform

December 17, 2013

Baskin-Robbins has launched a new online cake ordering platform for guests in the Detroit area. Guests can now visit baskinrobbins.com/onlineordering to browse through the brand's gallery of ice cream cakes, or create their own customizable cake by choosing their favorite ice cream and cake flavor combination. Several cake shapes are available, including Baskin-Robbins' snowman ice cream cake and candy lane cottage ice cream cake.

Upon visiting the online cake ordering site, guests will be prompted to enter their zip code to be directed to their nearest participating Baskin-Robbins location.

Each cake can also be customized with one of up to 16 Baskin-Robbins ice cream flavors like Rocky Road, Jamoca Almond Fudge or Oreo Cookies 'n Cream, and one of two cake varieties, Chocolate or Vanilla. Guests can also choose from a variety of additional items, including birthday candles and Clown Cones, made with any of the up to 16 available Baskin-Robbins ice cream flavors.

Online cake orders will be available for pick-up on the date selected by the guest, with cakes available as soon as 24 hours after the order is placed.

"At Baskin-Robbins, we're always looking for innovative ways to enhance the guest experience," Tracy Russell, director of Marketing for Baskin-Robbins, said in a news release. "That's why we're so excited to introduce online cake ordering to our guests in the Detroit area. This gives guests another easy and convenient way to customize and order their own Baskin-Robbins ice cream cake in a fun and interactive way."

The online cake ordering feature is available at nearly 40 participating locations in the Detroit area.

Read more about online ordering.