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Baskin-Robbins marks National Ice Cream Day via Twitter promotion

July 17, 2013

Baskin-Robbins is celebrating National Ice Cream Month by offering its fans the chance to win a year's worth of ice cream.

On National Ice Cream Day July 21, Baskin-Robbins will host a Twitter sweepstakes to give fans a chance to win one of 10 $31 Baskin-Robbins gift cards. In addition, one grand prize winner will receive $260 in Baskin-Robbins gift cards, enough to enjoy ice cream for an entire year.

On July 21 from 9 a.m. to 5 p.m., followers of @BaskinRobbins who tweet the ice cream flavor they think goes best in a waffle cone using the hashtag #BRflavors will be entered.

"National Ice Cream Month is the perfect time to enjoy your favorite ice cream flavor, and this year we wanted our guests to have fun by learning what their favorite flavor says about them," said Dan Wheeler, vice president of U.S. Brand and Field Marketing for Baskin-Robbins. "We also can't wait to give one lucky Baskin-Robbins fan the chance to win free ice cream for a year through our National Ice Cream Twitter Sweepstakes this Sunday."

As part of its celebration of National Ice Cream Month, Baskin-Robbins is also offering guests a free waffle cone upgrade with the purchase of a double scoop of ice cream. The offer is available at participating Baskin-Robbins shops nationwide throughout the months of July and August.

Read more about social media promotions.