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Bojangles' giving away Chevy Camaro as part of NASCAR sponsorship

April 5, 2013

To celebrate its second year sponsoring Bojangles' Southern 500, South Carolina's only NASCAR Sprint Cup Series race, Bojangles' is giving away a 2013 Chevrolet Camaro and four VIP trips to the race in Darlington, S.C.

Entrants will also have the opportunity to pick the top 10 drivers of the Bojangles' Southern 500 for a chance to take home $1 million.

From April 8 through April 28, customers can visit any participating Bojangles' restaurant and pick up an official promo card, each of which includes a unique code. Customers then enter the code at WinWithBo.com, registering for a chance to win free food from Bojangles' or one of four grand prizes: an exclusive VIP race weekend package complete with hotel accommodations, Richard Petty Driving Experience, a lap around the track in the official pace car, garage and pit passes, a chance to wave the green flag during race qualifying rounds, a Bojangles' gift bag and $1,000 cash.

Just prior to the race, each of the grand prize winners will be given a key, one of which will start the engine to a new 2013 Chevy Camaro. The lucky winner will choose their color and take delivery of their new Camaro at Rick Hendrick's City Chevrolet, a Hendrick Automotive Group dealership, in Charlotte, N.C.

Additionally, everyone who participates in the contest will have an opportunity to pick the top 10 finishing drivers of the Bojangles' Southern 500 — in the correct order — for a chance to win $1 million.

"Just like last year's event, the 2013 Bojangles' Southern 500 promises to be another thrilling night of racing. But knowing someone will win a brand new car – and that someone could possibly win $1 million – definitely brings a new level of anticipation to this year's race," said Randy Kibler, Bojangles' president and CEO.

Bojangles' entered into a multiyear agreement with International Speedway Corp. in 2012 to be the title sponsor of the Bojangles' Southern 500. The partnership also allows Bojangles' to serve its signature food at Darlington Raceway, Daytona International Speedway, Talladega Super Speedway, Martinsville Speedway and Richmond International Raceway.

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