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Bojangles hires former Krispy Kreme, McDonald's exec as CMO

April 2, 2019

Former Krispy Kreme and McDonald's marketing executive, Jackie Woodward, has joined Bojangles' as CMO, a news release said. She will work alongside marketing chief Randy Poindexter over the next several months before his retirement later this year.  

Woodward has more than 30 years of domestic and global marketing experience, most recently as global CMO at Krispy Kreme Doughnut Corporation. She spent 17 years at McDonald's, including the last five as corporate vice president of global marketing, followed by serving as vice president of marketing services for MillerCoors and vice president of global media for General Mills.

"While replacing a marketing professional of Randy Poindexter's caliber was a challenging task, we believe Jackie is the right growth-oriented marketer to lead the Bojangles' marketing team going forward," Bojangles CEO Jose Armario said in the release. "The Bojangles' brand is recognized for its pioneering, innovative, engaging and memorable marketing campaigns, and we plan to continue our unique approach to reaching consumers with Jackie at the helm."

Aoodward will oversee all aspects of brand growth when she officially takes on her duties on April 8.

"I am certain that Jackie is the right person to step in as chief marketing officer at this time," Poindexter said in the release. "She is a talented marketing leader with a unique understanding of iconic Southern brands. We are lucky to have her coming on board as we move into the next exciting phase of our growth."