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Bridg launches Reveal data analysis system

Bridg has launched Reveal to provide new and potential clients with complimentary, customized customer data analysis.

April 18, 2016

Bridg, a marketing software company that provides closed-loop marketing and business intelligence to restaurant brands, has launched Reveal to provide new and potential clients with complimentary, customized customer data analysis — a service that typically costs more than $200,000 and takes months for implementation through consulting firms, according to a company press release.

The intelligence available through Reveal allows restaurant companies to identify and segment customers and track key behaviors, such as visit-frequency patterns and spend per visit, which can be used to create personalized marketing campaigns to drive transactions and frequency and improve consumer loyalty.

"With Reveal, we're giving restaurant companies of every size a proprietary first-look into their business and customer profile, essentially providing the in-depth research of a major consulting firm at a fraction of the time and at no cost," said Amit Jain, founder and CEO of Bridg. "For our client partners, Bridg's business intelligence software allows them to meet their individual customers for the first time, understand their behaviors, and then market to them in truly personalized ways that drive loyalty, increase frequency, and transform business results."

Bridg works with its clients to put point-of sale data to work, providing an understanding of individual customer purchasing behavior in order to create effective, real-time marketing campaigns that drive frequency, retain current customers and bring back lapsed customers. With Reveal, Bridg is making this insight available to restaurant chains that engage with the company for free.

"On average, our clients report positive sales impact in less than three weeks of launching Reveal. We look forward to leveraging Reveal to introduce this level of insight to new restaurants that are interested in understanding their customers in order to provide the most relevant, effective and personalized communications and experiences," Amit said.