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Burger King cuts itself a slice of Black Friday shopping pie

November 16, 2018

Burger King takes home this week's prize for "creative use of internet advertising" with its new promotion designed to do just that, while simultaneously getting the brand a piece of the Black Friday pie. 

The burger chain has established a somewhat involved process to make the promotion work through its Whopper-Shopper.com website. The site is filled with so-called "banner ads" for popular online brands, like Walmart. When shoppers click on one of them and buy something, the website's owner — a.k.a. Burger King — gets part of the sale. Burger King then passes some of that on to customers as free Whopper vouchers, according to a press release.

The website is active through Nov. 26 and limits customers to three free vouchers each, which will be sent to all takers after Nov. 26, the company said.