News

Burger King Latin America leverages soccer partnership

April 3, 2013

La Liga BBVA, a professional division of the Spanish football league, has once again partnered with the Burger King brand and Pepsi for a promotion aimed at engaging soccer fans.

Building upon the 2012 La Liga promotion, guests will have the opportunity to celebrate their favorite soccer teams and players at participating Burger King restaurants and earn chances to win prizes in an in-restaurant scratch and win game as well as an online Facebook game. The Facebook game is free and available to everyone who downloads the app. Scratch & Win game pieces are included with the purchase of a qualified combo meal.

"The trio partnership of the Burger King brand, Pepsi and La Liga BBVA, shows our continued commitment to offering promotions featuring hot properties that connect with our guests," said Ernesto Smith, vice president of Marketing, Latin America & Caribbean, Burger King Worldwide Inc.

The limited time promotion includes a special La Liga Whopper, with Manchego Cheese and a Chorizo patty.

Read more about marketing and promotions.