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Burger King launches 50-cent soft serve promotion

August 20, 2012

To mark the end of summer, Burger King Worldwide is promoting its vanilla soft serve in a cone or cup for 50 cents each for a limited time.

"Our guests have made it clear how much they are enjoying the new Burger King dessert menu, especially the soft serve. We want to thank our guests, and celebrate the last few weeks of summer by offering this tasty treat at a value you can't afford to pass up," said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide. "Summer is perfect for enjoying time with family and friends, and what better way to beat the summer heat than with one of our most popular frozen dessert treats?"

Burger King first introduced its new dessert platform, including soft serve ice cream, in September 2011.

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