STRATEGIC PARTNERS
April 19, 2012
Burger King has kicked off the biggest sampling campaign in its history, offering free samples of items from the brand's recently expanded menu.
Guests can stop into their local, participating restaurant to receive the featured free sample, or they can track down one of the 30 BK branded food trucks that are visiting 40 cities nationwide. Menu items that will be available for in-restaurant and/or food truck sampling opportunities include the new Garden Fresh Chicken, Apple and Cranberry Salad; Crispy Chicken Strips; Real Fruit Smoothies; and BK Frappes.
BK fans can track the trucks across the country via Facebook and Twitter channels and on the company website starting April 23.
Additionally, more than 3,000 restaurants nationwide will be conducting an in-restaurant sampling program to offer guests more free samples of great-tasting new menu items, while supplies last.
From now through April 21, guests at participating restaurants can try a free sample-size Chicken, Apple & Cranberry Garden Fresh Salad.
A sampling of Crispy Chicken Strips will be on the menu and on the house in the near future for guests at participating restaurants, with either the new Kung Pao or Roasted Jalapeño Barbecue sauce.
Finally, guests will be able to enjoy complementary 5-ounce samples of Real Fruit Smoothies and Frappés, served up made-to-order-style, in all four flavors.
"Burger King is so excited about its menu expansion that we are giving guests across the country numerous chances to try them for free," said Alex Macedo, senior vice president, North American marketing, Burger King Corp. "The new menu items have been incredibly well received by our guests so far and we are looking forward to introducing these new offerings to even more BK fans as we head across the country."
Read more about marketing, branding and promotional efforts.
