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Burger King names new PR agency

March 11, 2013

Burger King has named Alison Brod Public Relations as its new PR agency of record for U.S. communications. Alison Brod replaces Coyne PR, which has been the brand's AOR since 2011.

According to PR Week, Coyne was invited to defend its account with the chain, but opted not to.

Alison Brod's portfolio includes L'Oreal Paris, SKYY Spirits and Old Navy.

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