Burger King rolls out BK Toppers line

Burger King rolls out BK Toppers line

Burger King Corp. has introduced a new line of fire-grilled burgers with a variety of toppings. The BK Toppers line features the Deluxe, Mushroom Swiss and Western BBQ cheeseburgers available for a limited time only at participating restaurants nationwide.

Their suggested retail price is $1.99.

"We are always looking for ways to evolve our menu to better meet the needs of our guests with real, inspired food that tastes great," said Alex Macedo, senior vice president, North America marketing, Burger King Corp. "With our new line of savory, fire-grilled BK Toppers, we are giving our guests top-quality burgers with more beef that are freshly prepared with premium ingredients at a great value."

The 3.2 oz. BK Toppers burger lineup includes:

  • Deluxe Cheeseburger: American cheese, lettuce, onions, pickles and Stacker sauce;
  • Mushroom and Swiss Burger: Mushrooms, Swiss cheese and Griller sauce; and
  • Western BBQ Cheeseburger: Onion rings, American cheese, and Sweet Baby Ray's Spicy BBQ sauce.

The promotion will be supported by national TV and radio advertising that began last week and represents a continuation of Burger King Corp.'s new food-centric approach.

Read more about food and beverage launches.


Topics: Burger/Steak/BBQ, Food & Beverage, Marketing / Branding / Promotion


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