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Burgerville implements Nutricate nutritional marketing solution
May 17, 2010
As restaurants are preparing to comply with national menu labeling requirements, 39-unit chain Burgerville is putting nutritional information in its customer's hands. The Northwest company is the first burger chain to introduce the Nutricate program, a nutritional education and enhanced marketing solution from SmartReceipt Inc.
This program, first piloted at a Burgerville restaurant in Portland, Ore., is the latest initiative the restaurant chain is taking to help its guests make healthy food choices. Nutritional information, including calorie, fiber, fat and carbohydrate counts, is prominently featured on the front of all receipts.
"We want our guests to know exactly what they are getting when they order from us," said Jeff Harvey, Burgerville president and CEO, in a news release. "That way guests can take control of their food choices and make sure that they feel satisfied and empowered when they eat at Burgerville. The Nutricate program offers a very clear view into how each meal fits into our overall eating habits."
The nutrition data reflects customized orders from guests, such as no tartar sauce on a halibut sandwich or extra dressing on a salad. The receipts feature a helpful hint, such as "If you are trying to eat healthier, try 'holding the chipotle mayo' on your sandwich and save 180 calories and 18g of fat." Coupons that can be used on future visits to Burgerville also are included.
"Burgerville's implementation of Nutricate throughout their chain proves that they want their guests to be active participants in their interactions," said Jay Ferro, founder and CEO of SmartReceipt. "Through the success of their pilot program, Burgerville provided us with great feedback from their guests, which we have incorporated into their Nutricate program."
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