News

Business intelligence platform offers restaurants analytics to influence customer behavior in real time

August 23, 2017

Bloom Intelligence offers advanced tracking metrics for the hospitality industry to attract, engage and retain customers through its cloud-based business intelligence platform.  

The company mixes the digital and in-store experience to give restaurants analytic tools to act on consumer behavior in real time. The marketing automation platform is also customizable for restaurants that benefit from the ability to track guest behavior and trigger deals in real time.  

Acting on actual customer behavior once a customer registers for in-store Wi-Fi, the company automates one-time, triggering promotions to align with the individual's dining behavior. Specific promotions can be built around several metrics, such as:
•    "At Risk" sends an offer to people Bloom Intelligence has marked as having broken their regular visit pattern.
•    "Milestone" sends an offer when customers reach predetermined milestones such as their 10th, 25th or 100th visit. Offers can also be generated annually, for example, on the anniversary of a customer's first visit to the store or restaurant.
•    "Loyalty" creates a virtual loyalty program that works like "coffee club" punch cards. Customers will get an offer every time they reach the number of visits specified by the retailer or restaurant.
•    "Rolling" rewards frequency and consistency based on number of visits and time period set by the retailer (for example, three visits in 10 days). An offer is sent when customers meet these criteria.

In addition to triggered marketing, customer data, whether the consumer logs in or not, is collected to measure customer sentiment in real time with Bloom Intelligence ratings and score capabilities. The analytics also answer key omnichannel retail questions, including:
•    What is the projected lifetime value of a specific customer? 
•    How can you use customer data to optimize and measure return visits? 
•    How do you build a truly integrated consumer experience?

Metrics are made available to the retailer via the proprietary platform, an dashboard that enables interpreting and acting on the data to:
•    Measure customer behavior and the actual ROI of specific deals that drive customers back into the store.
•    Use special offers to drive social interaction, encourage customer reviews and rescue at-risk customers. 
•    Track and project retail traffic flow by week, day and hourly increments. 
•    Decrease customer churn rate by creating campaigns for first-time customers that encourage return visits.
•    Identify most frequent customers through built-in segmentation for easy targeting.