News

Carl's Jr. claims QSR first with 'all-natural' burger introduction

December 11, 2014

Carl’s Jr. announced it will roll out the new All-Natural Burger at participating locations beginning Dec. 17. According to the company, the burger features a grass-fed, free-range beef patty that has no added hormones, antibiotics or steroids.

Carl's Jr. claims to be the first major QSR to offer an all-natural beef patty.

The offering is charbroiled and topped with natural cheddar cheese, tomatoes, red onion, lettuce, bread and butter pickles, ketchup, mustard and mayo and is served on the brand's signature baked buns.

"We’ve seen a growing demand for 'cleaner,' more natural food, particularly among millennials, and we're proud to be the first major fast food chain to offer an all-natural beef patty burger on our menu," CMO Brad Haley said in a news release. "Millennials include our target of 'Young Hungry Guys' and they are much more concerned about what goes into their bodies than previous generations. The new All-Natural Burger was developed specifically with them in mind."

The new All-Natural Burger is available as a single for $4.69, as a double burger for $6.99, and may be ordered in a combo meal with fries and a drink. Guests may also substitute the all-natural patty on any burger on the menu for an additional charge.

The offering will be supported by an advertising campaign created by Los Angeles- and Amsterdam-based creative agency, 72andSunny. The first of two TV spots will begin airing on Dec. 29 with an additional commercial to debut Feb. 2015 during the Super Bowl.