News

Carl's Jr., Hardee's military fundraiser boosted by POS marketing

October 15, 2012

Archway, a marketing logistics and fulfillment services provider, joined clients Carl's Jr. and Hardee's for Stars for Heroes, an in-store fundraising campaign that raised nearly $800,000 in support of military communities through partnerships with The Mission Continues and USA Cares.

To participate, patrons donated $1 in support of military charities and in return, received restaurant coupons valued at more than $10 and a commemorative star-shaped cut-out to personalize and display on restaurant walls. Archway supported the Stars for Heroes program by providing all point-of-sale materials to help bring visual awareness to the campaign.

This is the second year that the chains have raised funds for military-focused charitable organizations. To date, the charitable initiative has raised close to $2 million for military charities through its national beneficiaries, and also through grants made to more than 20 regional charities.

In 2005, Archway helped Carl's Jr. franchisees start a Pink Star campaign which eventually became a nationwide event at Carl's Jr. and Hardee's. Throughout the campaign, more than $4 million was raised for the National Breast Cancer Foundation.

"Since day one, Archway has been a valued partner by underwriting the cost of the crucial in-store materials necessary for such a large-scale fundraising campaign," said Jenna Petroff, Hardee's public relations manager and Stars for Heroes program administrator. "Their unwavering support of Stars for Heroes, Stars for Troops and our previous Pink Star charitable initiative in support of breast cancer programs and awareness, have allowed us to give back even more money to these causes and the communities we operate in, and for that we are extremely grateful."

Archway has donated marketing materials for all Carl's Jr. and Hardee's system charitable initiatives since 2005 and plans to maintain that commitment in the future.

Read more about cause marketing and promotions.