News

Carl’s Jr., Hardee’s partner with Coca-Cola for promotion

May 26, 2011

Carl's Jr. and Hardee's have once again partnered with Coca-Cola to bring back the My Coke Rewards campaign that debuted in 2006.

The campaign, which launched this week at participating Carl's Jr. restaurants, awards incentives to all guests who purchase a large fountain drink or large combo. Guests receive a specially marked 42-ounce promotional cup that includes two offers: My Coke Rewards points that can be redeemed for items online and a peel-off coupon offer for a free or discounted item for the next visit to Carl's Jr.

Two guests will walk away with $5,000 in gift cards to a major electronics retailer.

During the promotion, which runs through July 19 at Carl's Jr. and from July 25 to Sept. 18 at sister-brand Hardee's, Coca-Cola will award more than 60 million My Coke Rewards points (up from 50 million last year), to be redeemed for a variety of prizes – including the two grand prizes of $5,000 gift cards. Other prizes include $100 gift cards and American Airlines travel certificates to anywhere in the U.S., Mexico and Caribbean.

With My Coke Rewards points on every cup, guests can collect points to redeem online, where the rewards pool is constantly updated.

"Everyone really does win with My Coke Rewards," said Steve Lemley, senior vice president of marketing at Carl's Jr. and Hardee's. "We saw great success with the My Coke Rewards promotion last year and are very excited to start it up again this summer. This is another way for us to say thanks to our guests for coming in and for coming back."