Technology

Carl's Jr., Hardee's partner with Punchh for enhanced loyalty program

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April 14, 2022

CKE Restaurant Holdings, parent company to Carl's Jr. and Hardee's, has selected Punchh to introduce an upgraded digital loyalty program to all of their stores. CKE rolled out Punchh's enhanced loyalty solution in phases to fully support both the Carl's Jr. and Hardee brands, according to a press release.

The implementation includes innovative customer acquisition tools, marketing campaign automation, integrated offers, and data analytics. Additionally, Punchh's loyalty technology integrates directly into CKE's unified digital commerce tech stack, which includes the Olo ordering platform for online ordering and delivery. Adding Punchh's technology is the latest chapter in CKE's digital journey that kicked off with Olo in late 2020.

"We are very excited about how this partnership with PAR will elevate our guest experience even further," Phil Crawford, CKE chief technology officer, said in the release. "Punchh provides a convenient solution to engage customers with their seamless in-store and online interfaces, making it easier than ever to reach our guests through multiple interconnected touchpoints. We look forward to seeing our brands continue to grow and adapt to the technology that is driving the restaurant industry's success."

With both a U.S. and international footprint, Carl's Jr. Restaurants LLC and Hardee's Restaurants LLC have over 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and U.S. territories.