News

Carl's Jr., Hardee's raising money for military families

April 23, 2012

CKE Restaurants Inc., parent company to the Carl's Jr. and Hardee's chains, has launched its Stars for Heroes fundraising campaign this week at participating restaurant locations.

Following a successful inaugural program last year, the 2012 campaign will again depend on the brands' customers, franchisees and company employees to raise money for military families and veterans. Private donations from organizations such as Synq Solutions Inc. also will be collected.

Funds raised during this year's campaign will assist military and veterans groups through national charity partnerships with The Mission Continues and USA Cares, as well as through 18 regional charities with existing ties to individual Carl's Jr. and Hardee's restaurant communities.

The Stars for Heroes fundraising campaign kicks off in-store today at Hardee's and April 25 at Carl's Jr., and will run for three weeks. To participate, restaurant guests donate $1 in support of military charities. For each $1 donation, guests receive a commemorative "I am supporting military communities and families" patriotic star-shaped cut-out to personalize and place on display in the restaurant. They also will receive restaurant coupons valued at more than $10 to use toward future purchases.

"As part of our ongoing effort to support a cause that is important to our customers, employees, franchisees, and to me personally, we're thrilled to announce the second year of the Stars for Heroes fundraising campaign to benefit military communities and families," said Andy Puzder, CEO of CKE Restaurants Inc. "Our franchise community's support through the Independent Hardee's Franchise Association (IHFA) and Star Franchise Association (SFA) has been a key driver in the ongoing development of this program and their generosity, along with that of our company employees and loyal customers, is simply astounding."

Funds raised in the 2012 campaign will assist national beneficiaries, The Mission Continues and USA Cares and will designate an even larger percentage of the funds raised to local organizations and regional efforts.

Originally called Stars for Troops in its inaugural year, the fundraising campaign name was officially changed to Stars for Heroes in January 2012 in order to more clearly convey CKE's commitment to active military, veterans and military families.

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