June 13, 2013
As part of Chick-fil-A's ninth annual Cow Appreciation Day celebration July 12, the chain is offering a free combo meal (breakfast, lunch or dinner) to any customer who visits one of its 1,700-plus restaurants fully dressed as a cow.
Customers dressed in cow attire will receive a free Chick-fil-A Meal, which includes an entree, side item and beverage of choice. Those who aren't fully dressed as a cow, but who have a cow-spotted accessory (hat, tie, purse, etc.) will receive a free entrée of their choice.
In 2012, nearly 800,000 customers visited Chick-fil-A mall and stand-alone restaurants dressed as cows for Cow Appreciation Day. The chain expects to host nearly 1 million cow-clad guests for the July 12 event.
Read more about marketing and promotions.