News

Chick-fil-A, Whataburger rank high for millennial loyalty

December 19, 2014

According to new research from YouGov, Jimmy John’s, Chipotle, Chick-Fil-A and Whataburger, have the highest current millennial customer loyalty among all major limited-service brands from throughout the past six months.

According to a news release, the research looked at purchase consideration rates for nearly 30 limited-service brands, calculated among each brand’s own current customers, which YouGov defines as someone who has patronized the brand in the past 30 days.

For millennials who already patronize Jimmy John’s, 83 percent of them say they would consider eating there again the next time they are looking to dine out. The next highest scorers among their own current customers are Chipotle (82 percent), Chick-Fil-A (78 percent) and Whataburger (76 percent).

Subway and Wendy’s both achieve scores of 70 percent or higher among their millennial customers.

Other brand scores include:

• Arby's, 69 percent
• Long John Silver's, 69 percent
• Popeyes, 66 percent
• Hardee's, 65 percent
• Taco Bell, 64 percent
• Jack in the Box, 64 percent
• KFC, 64 percent
• Burger King, 63 percent
• McDonald's, 62 percent