News

Church’s rolls out new chicken sandwich

May 30, 2011

Church's New Southern Style Chicken Sandwich debuts today at Church's Chicken units across the country.

The new sandwich is an all-white meat, quarter-pound chicken breast filet with a slightly sweet and savory flavor served on a toasted buttered bun with crunchy dill pickle chips. The introductory price of the new sandwich is $1.99.

Demand by customers moved Church's Southern Style Chicken Sandwich to the front of the company's new product pipeline with more than a year invested in testing.

Church's is also currently testing a spicy version of the new sandwich in a limited number of markets.

"We have been working tirelessly to create a sandwich that meets all the needs of our restaurant guests," said Kirk Waisner, Church's chief chicken officer. "While the sandwich seems to be simple, we took the time we needed to perfect every ingredient. The bun is soft, our chicken is moist and our customers asked for not two pickle chips but three."

The New Southern Style Chicken Sandwich will be supported by an advertising campaign with Church's characters Doug the Chicken Genius and his Manager finding ways to get the new Southern Style Sandwich into the unsuspecting hands of everyday people.

Also making its debut is Church's Southern Style Chicken Sandwich Launcher Game -- an interactive online game modeled after the advertising campaign and designed to challenge gamers at every level. Anyone who plays will be rewarded with a coupon to receive a free Church's Southern Style Chicken Sandwich with the purchase of a medium drink at participating locations.