News

Culver's music theme remixed to benefit farm families

October 8, 2013

Hummingbird Productions, a producer of original music for advertising campaigns, has remixed the Culver's Restaurant theme music for a special program benefiting farm families.

Culver's hired Hummingbird through advertising agency Hiebing for the promotion of its "Thank You, Farmers" program to support the Future Farmers of America. Hummingbird remixed the theme music from the Culver's "Welcome to Delicious" TV campaign, which Hummingbird first wrote in 2011, according to a news release.

Hummingbird producer Aaron Howard said doing a remix for a brand's existing theme is a "great way to infuse a successful campaign with new energy. It keeps brands sounding fresh and creative."

The vocals in the remix feature Nashville, Tenn., indie artist Caroline Williams.

"Working with Hummingbird is an absolute pleasure. Their unwavering passion for creating awesome work — and consistently exceeding expectations at every step along the way — makes them an inspiring partner. From collaborating on the Culver's 'Welcome to Delicious' theme music back in 2011, to remixing that same track for Culver's 'Thank You, Farmers' cause marketing program in 2013, Hummingbird has been a key partner," said Sean Mullen, creative director, Hiebing.

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